As Johns Hopkins approached the end of its historic $6 billion Rising to the Challenge campaign, our team was tasked with creating donor recognition options for top donors and leadership volunteers. This diverse group of individuals supports areas across the university and health system. We recognized that some of these audiences may not easily connect their giving to the campaign impact. Our challenge was to create a strong gift recognition piece that could provide personalized stewardship while also relating individual giving to broad campaign impact. The result was “On the Rise.”
From the Judges
We appreciated the focus on demonstrating impact to campaign donors and an integral part of this piece was how each donor was incorporated directly into the impact book. The committee felt that this submission was a well-executed example of a thoughtful campaign stewardship plan. This project was also an example of teams working collaboratively to produce a meaningful recognition gift after such a successful fundraising effort. The piece nicely balanced the recognition of individual donors as well as conveyed the comprehensive impact of the campaign.
