As Johns Hopkins approached the end of its historic $6 billion Rising to the Challenge campaign, our team was tasked with creating donor recognition options for top donors and leadership volunteers. This diverse group of individuals supports areas across the university and health system. We recognized that some of these audiences may not easily connect their giving to the campaign impact. Our challenge was to create a strong gift recognition piece that could provide personalized stewardship while also relating individual giving to broad campaign impact. The result was “On the Rise.”
From the Judges
Graphically beautiful piece. We thought that the personalization to the 135 was an extra step that made this distinctive from other campaign stewardship entries. The piece overall had nice storytelling and was graphically clean and easy to digest.
