This search mailer for high school juniors serves as an introduction to Carleton College. Based on our research, most colleges send out the type of standard mailer (with pretty campus shots and stock phrases) that we gently poke fun at with our mailer. By adding humor to the admissions process right from the beginning, we hope to stand out from other similarly ranked, highly selective schools.
From the Judges
What a fun piece! The bingo cover art kept the judges engaged, and we appreciated the sense of humor injected into the copy and illustrations. We could see how this would stand out in a pile of mail. There was also clear return on investment.
