Together was produced to acknowledge the donors, advocates, volunteers, staff, and internal supporters, who helped us exceed our $600 million goal by five percent, our most successful campaign in the university’s history.
Echoing the campaign’s slogan, “Together, we go far beyond,” the report used photo montages to visually represent the many people who helped us succeed. We usually avoid featuring donor photos in our annual reports to donors. It raises too many political questions and concerns. But this year, we strongly felt that there should be a central feature in the report, both to acknowledge their critical role in our success and also increase the likelihood that recipients might keep and display the report with their photo in it, thereby keeping Stony Brook top of mind and catching the attention of their peers and potential new prospects!
We were loyal to the campaign identity, but added new elements such as a secondary color palette to give it a fresh, future-forward feel. We also broke with tradition by subtly promoting our fundraising priorities into our post campaign era to remind our donors that the campaign might be over, but needs still exist. “Together” was created as a big “thank you card” and keepsake for the 47,961 people who helped us achieve this remarkable accomplishment.
From the Judges
Outstanding cover and high-quality photography. Campaign’s mission and how each component was fulfilled was clearly presented with a nice balance of infographics and text. Design, look and feel, and storytelling were all top-notch.
