True is a peer-to-peer print publication for high-level donors created to recognize transformative ($1M+) gifts during our comprehensive campaign and to foster and strengthen a community of peer philanthropists. The newsletter was initiated as part of the university’s comprehensive campaign, Forever True, For Iowa State. Content includes a donor feature story with a prominent photo meant to convey the donors’ personalities, related side stories, gift highlights, and a historic giving-focused feature
From the Judges
Very suitable for a selective audience; puts a face of success with donors; innovative; good understanding of target audience; good photography.
