"Where Legends Are Made" Ad
Year: 2019
Award Level: Silver
Award Winner(s): The University of Alabama
Award: Circle of Excellence
Category: Marketing | Advertising
From the Nominator
“Where Legends Are Made” is about the past, present, and future of The University of Alabama. It highlights our successes—past and present—and the legacy we continue to build upon going forward. The Sonequa Martin-Green print ad has the greatest national pop culture reach of the latest “Where Legends Are Made” series highlighting notable UA alumni.
From the Judges
The judges all liked the simple, bold, and minimal text. It makes viewers stop and actually read the text rather than look at the photo and pass it by. Loved this! Simple and strong in its brevity.