The University of Wyoming’s campaign video, launched in 2018 to help grow the university’s enrollment and raise its national and international profile, takes the university’s boldest asset and modernizes it to reflect today’s challenges. Drawing upon Wyoming’s proud heritage, this campaign redefines what it means to be a Cowboy in this day and age, distilling it down to the inner spirit of curiosity and boldness that all who call themselves Cowboys and Cowgirls can identify with -- no matter their race or gender, or whether they’re students, employees, alumni or other supporters.
From the Judges
This video was incredibly well done and cinematic. Good tone and message throughout that captures the audience. For the money spent, it would be expected that this would rate high. Great production value and message throughout.
The World Needs More Cowboys (University of Wyoming)
