We chose the ambitious goal of communicating the impact made by the gift or gifts of every donor who contributed to the university in 2018. The message was delivered through a clean, engaging-yet-simple animated video, and an associated landing page. We used email to deliver our message on a single day and responded to the feedback generated by social media immediately. The response from donors was significant and rewarding.
From the Judges
This is a clever video with personal messages about research, students, outreach. Attention to a broad audience paid off; considerable investment of staff time and cross-school collaboration shows. Creative use of a limited color palate.
