Every other year, Boston University hosts an Asian Alumni Business Forum in a major city in Asia. Our team was tasked with creating a brand identity for the 2019 forum that would entice alumni to come, and also have relevance to the event’s location in Bangkok, Thailand. This beautiful and striking visual identity system was used from the very first digital contact with guests, and in many other contexts, all the way up through signage at the event itself.
From the Judges
This project evidences a thoughtful consideration of audience, and a creative inclusion of local cultural elements in the institutional branding. The style guide does a nice job of telling the story of the visual elements of the logo. Very vivid execution.
