The University of Richmond’s 2020 President’s Report (which was created in late 2019 for distribution immediately at the beginning of the new year) is not a traditional president’s report or annual report. It is not intended for internal stakeholders, and it does not contain financial information or other inward-facing content. Rather, it is an externally targeted, strategic extension of the university’s comprehensive brand marketing campaign execution, aimed at raising the institution’s reputation and awareness among influencers in the higher education space and, in turn, equipping those ambassadors to elevate Richmond in their thinking and their ranking.
From the Judges
This President’s Report was a beautiful piece with a blind emboss, die cut, and flysheet, as well as an envelope. The report is colorful and engaging, and does a good job of showcasing its faculty and student scholars and researchers. It is colorful and engaging, emphasizing the university's vitality. With a clearly defined audience and a well-thought out design, it feels timely and relevant.
