The Travel Piece is a “first-touch” experience, created to introduce students to The University of Alabama for the first time. Regional recruiters take this piece on the road to high school visits and college fairs, and it is the premier piece given to students who come to campus for official visits. For these primary purposes, it is designed slim, lightweight and easy to transport. The crimson overlay cover with a stark-white capstone “A” was chosen as a simple design element to stand out among the campus beauty covers offered by other colleges and universities. Unlike years past, the 2019 Travel Piece is primarily a storytelling vessel, with rich, bold spreads touting student stories of success, determination, and innovation, sprinkled with top University accolades.
From the Judges
We really like this piece. It challenged our perceptions of Alabama and opened our eyes to what the state, town, and college has to offer. The visuals were quite engaging.
