Having never received more than 250 online gifts in a single day, the foundation set its sights on uniting alumni, students, employees, and other constituents in a day to help Ball State fly. The result: 4,138 gifts from 3,770 donors around the world. On April 9, 2019, Cardinal nation came together to celebrate One Ball State Day! After 24 hours, 4,138 gifts in support of Ball State, 1.5 million people reached, 25,000+ video views, and #OneBallState trending nationally on Twitter, the Cardinal spirit was stronger than ever.
From the Judges
Ball State executed a very comprehensive social media communication strategy to thank its donors for their support of the #OneBallState campaign. Their efforts covered all basis and ensured that donors of every level of #OneBallState were acknowledged in creative and fun ways.
