To engage with alumni, our approach of having 2 single points of alumni contacts and alumni events in China worked until our Chinese alumni community began to grow by 1,000 individuals annually, becoming more geographically distributed. We faced the challenge of maintaining a level of engagement and mobilizing this growing community to achieve more ambitious goals. To address this we developed the China Alumni Association program in 2014. It encourages the development and involvement of active local AA’s physical and online communities, using a coherent multiple touch point approach including a flexible board member structure, a peer support group, innovative events on campus, targeted social media, and partnerships with staff across directories. The program aims to increase Chinese alumni engagements with the university, subsequently developing a sustainable alumni community in China.
From the Judges
The numbers of engagement and increased participation are amazing. A comprehensive program, incredible growth of the Alumni Association program in China over the course of five years, and increase in Chinese alumni by 1000 more individuals each year. This level of engagement is remarkable.
