Cobber Giving Days is the annual fundraising challenge held at Concordia College in Moorhead, Minnesota. Since starting in 2014, the Cobber Giving Days have brought in more than $2 million for student scholarships from thousands of donors. In 2019, the Cobber Giving Days goal was to raise $400,000 from 800 donors, and with the generous support of our alumni, parents, and friends, we were able to surpass both goals, raising just over $446,000 from 1,221 donors. This year’s theme, Seize the Moment, called on our donors to remember all of the moments from their college days, and to support the current generation of Concordia students as they move throughout their college experience.
From the Judges
This was a well-executed campaign, and we loved that the incentive for giving was the muffin recipe. Now that is a fun "transaction" that is thoughtful and meaningful. Their custom mailings impressed us, and we loved the branding and concept of Matt and Kat Live. They thought of everything with matches and recipes. It was clear where the gifts were directed and that students were the focus. Fun and successful...a great campaign!
