“Crafting the Perfect Cocktail” is a donor-centric proposal, placing Bacardi at the heart of a partnership experience with Florida International University’s Chaplin School of Hospitality & Tourism Management and its CasaCuba initiative. Our shared Cuban roots and industry excellence make these partners the “right ingredients” for crafting the perfect cocktail. Together, they will drive cutting-edge beverage research, launch innovative internships, develop a new spirits curriculum, and create a dedicated Bacardi space at CasaCuba, the future home for all things Cuban at FIU. The Bacardi-FIU partnership promises to be revealed across two FIU campuses over a phased engagement that will peak with the grand opening of CasaCuba at FIU. This highly customized proposal engages a family-owned, Miami-based global spirits leader on a very personal level, reflecting the engagement style of the development team.
From the Judges
The team that put this proposal together clearly invested a lot of time and thought into creating a proposal that was unique to the prospect and truly emphasized the strong connection between the prospect and the organization. The exterior of the piece, designed to look like a restaurant cocktail menu holder, was a very playful and innovative approach that was carried throughout the interior design and copy as well. The Craft the Perfect Cocktail proposal truly exemplifies the art of presenting a solicitation in a way that is both informative and engaging to the donor. This submission was distinctive, unique, fun, and effective.
