With four program locations, an online MBA program, and alumni and various stakeholders worldwide, we have a challenge to share the latest news, activities, and highlights about our business school in a quick, "executive summary" format. We developed a monthly enewsletter: Dean’s Unnava’s Big 3, anchored by a three-minute video hosted by Dean H. Rao Unnava. The Big 3 series has multiple primary external audiences, including volunteer leaders, corporate recruiters, donors, business partners, alumni, an dpeer deans. The concept behind the Big 3 series is simple: Focus on the three most interesting, highest-profile stories each month. The anchor feature is a high-tempo video of Dean Unnava narrating the stories. Below the video in the enewsletter template are short summaries about each of the stories, with graphics/photos and links to more in-depth articles, blogs or other videos. We've kept the video format informal, allowing the dean's naturally engaging personality and warm-hearted nature to shine.
From the Judges
Fun, short, informative format. Videos are engaging and easy to watch. Highlighting three stories makes the content digestible, therefore, readable. Clear goals and content strategy.
