Financial Aid King is a content marketing branding program around our assistant vice president for financial aid. We built a microsite to be an all-inclusive resource for everything related to the college financial aid process. Students, parents, and counselors can find information related to many things such as scholarships, filing the FAFSA, and how to save money for college. Financial aid is a topic that can often be confusing and overwhelming for many people, but with the help of FinancialAidKing.com, garnering insight into the world of financial aid has been made a little bit easier and more entertaining.
From the Judges
We liked the idea of offering fun yet authoritative content on a subject that can make people nervous and confused. The execution was just funny enough (videos), and just serious enough (fact sheets) to pull it off. Crucially, Saint Rose keeps a very low profile in this content, which shows discipline. We can see it getting their name out there over time. It made us want to know more about the college.
