Smith College has launched an ambitious, $75 million fundraising initiative to boost scholarship support for students. The fundraising effort, “Here for Every Voice,” comes at a time when a Smith education is in high demand, and the need for aid is greater than ever. In the past five years, Smith has experienced a 25 percent increase in applications for admission. This is Smith’s moment to step forward and be a leader in the movement to bridge the economic gap that far too often places education out of reach. This case statement gives a bold voice to the “Here for Every Voice” campaign themes, including that—with our alumnae’s partnership—Smith must help give voice to students of all backgrounds, and that these students will use their Smith education and their voices to address society’s most pressing challenges.
From the Judges
A well-written, well-designed piece whose message came through clearly throughout. The varied quotes from students and alumni, the clever use of infographics in the overall design, and the strong storytelling all contributed to our positive assessment. The piece felt cohesive. We appreciated the strong emphasis on diversity, and its goal of scholarship support was very clear. We liked the easy entry points to different sections. Overall, we found this piece memorable, and are not surprised that it has proven successful in supporting fundraising.
