Howard Thurman Center for Common Ground Visual Identity
Year: 2020
Award Level: Silver
Award Winner(s): Boston University
Award: Circle of Excellence
Category: Marketing | Visual Identity Systems
From the Nominator
Boston University’s Howard Thurman Center for Common Ground moved into a more expansive, modern, and visible physical space on campus. HTC developed more programs and events to engage students in more interaction, and enticing more faculty involvement. The new visual identity helps communicate the goals and mission of HTC and its evolution. It is used on the newly designed website and the marketing materials to promote HTC’s mission to unite students in their desire to learn about themselves and one another.
From the Judges
Creative, versatile and elegant design. The visual images do a good job of carrying the message of the center by reinforcement the importance of changes in perspectives. The guide is comprehensive and clearly constructed.