A new strategic plan for the university was recently unveiled, and the development communications and marketing team created a series of videos to connect the importance of philanthropy to key areas of that plan. The use of a video book created an innovative way to tell this story and constituted a new approach for this annual publication. Spreads in the book highlighted elements of the university’s land-grant mission, as well as transformative philanthropic investments. Each spread included relevant data points, a story related to donor giving, and a video illustrating the impact of giving.
From the Judges
The concept of a video book is innovative, and it effectively communicates donor impact in a very compelling format. This report is beautifully presented, including packaging, photography, layout, and the video component. The content is enjoyable, and the way that video advanced to complement the text material is really impressive. This is a great way to summarize the success of the university's campaign and the impact that it has empowered.
