Since not every student who applies to Princeton Theological Seminary has the opportunity to visit campus, we brought our campus to them on a platform many prospective students use daily; Instagram. Through the tour, we feature every corner of campus, from housing and dining to classrooms and current construction projects. The tour follows a narrative that introduces prospective students to fun facts about the seminary's various buildings, academic programs, and extra curricular activities, while maintaining a consistent aesthetic that familiarizes prospective students with the Princeton Seminary brand. Unlike previous tour projects undertaken by the seminary and many of our peers, our Instagram Story Highlights tour was built with social media in mind: It’s casual, creative, and relatable. Using a custom template designed in Adobe Illustrator, we wanted to tell a story from the perspective of the current students who call Princeton Seminary home.
From the Judges
Great job including results, and what a great idea to save money on the YouVisit tour with this solution to meet students where they are. Loved the pictures and video, as well as the map where you had pop-ups. Attractive look and great branding.
