In 2019, Rochester Institute of Technology launched the biggest national reputation campaign in its history. The goal: Increase national awareness of and positively impact the university’s perception of quality with key audience groups. The campaign directly addressed the results of a baseline study conducted in 2017 that established our understanding of RIT’s awareness and perception of quality relative to its competitors. A new marketing and communications division was formed and the baseline study served as an impetus for understanding where RIT stood in the national market. The results established a foundation on which RIT began to develop meaningful short- and long-term strategic goals centered around marketing and communications.
From the Judges
Perfect 10 across the board! Research, planning, implementation and results are perfect. Congratulations to all involved in this impressive program.
