Next Horizon: The Campaign for FIU is Florida International University’s first major, comprehensive fundraising campaign, with the goal of raising $750 million to support the key pillars of research excellence and student success. The multimedia marketing campaign for Next Horizon included advertising with a full 360-degree approach, a suite of videos, websites, and institutional and college/school case statements.
From the Judges
Florida International University produced a very well-written submission. Its first ever comprehensive fundraising campaign with a goal of $750 million kicked off with a splash, having already raised $480 million when publicly launched. The strategy was extremely well thought out and comprehensive. They had a 360-degree advertising approach with a suite of videos, websites, and institutional and college/school case statements. FIU's advertising campaign was exceptional with billboards, radio, digital ads, video, social, and print ads. The video was also exceptional, showing off the campus with high-end creative which told the story of the changemakers.
