What’s next starts now with the University of Cincinnati Foundation’s folio package for Next, Now: Campaign for Cincinnati. Aligned with the university’s strategic direction “Next Lives Here,” the Next, Now Campaign is the UC Foundation’s comprehensive fundraising effort for the University of Cincinnati and UC Health. It’s a campaign that’s different from others the foundation has done in the past; instead of solely focusing on a final fundraising goal, we’re focusing more on the power and impact of philanthropy to solve problems and change lives. The Next, Now Campaign folio package is a campaign “kit of parts,” equipping our development officers with campaign pieces they need in one place to take on donor/prospect visits. The folio package is designed to give donors and prospects a high-level view of the campaign, but it also has room to tailor this experience to their particular philanthropic interests and passions.
From the Judges
This campaign was smart and concise, strategic writing that pulled you into the focus of the campaign to raise funds to solve problems and change lives. High level vision for fundraising priorities but designed so it is customizable to the specific donors passion. The branding was well thought out and brought the overall vision together—even using economical paper to show that UC was being conscientious stewards. We also like the action sheets to explain the donor options.
