For more than a decade, North Cross School had little to no professionally printed publications to promote recruitment in its upper school. With the school branching out to solicit international students, as well as promoting a new boarding program, the need for a tangible brochure was apparent. The book was designed to be text-light, to move the reader through the school using large, captivating photography, callouts that highlight the excellence in programming and accomplishments of students and alumni, and copy that would speak both to the prospective student and their parent/guardian in a meaningful and memorable way.
From the Judges
The fact that one person basically produced this entire piece is very impressive! Excellent use of visuals. It really was done on a shoestring. It gave a wonderful flavor and overview of the school. Well done! Loved the creativity of the student photography and design throughout, the callouts, and how the piece engages the potential recruits and their families using warm and clear copy. How wonderful that the piece features both student and alumni success stories.
