The Ohio State Alumni Magazine encapsulates stories that illustrate a connected community through fascinating individuals, research, Buckeye nostalgia and affinity, traditions, and useful pieces of news. The print magazine audience consists of sustaining members of the alumni association. We wanted to share our best stories with as many alumni as possible, regardless of their membership status, to connect, engage and inspire. The development of the Ohio State Alumni Magazine email newsletter started as a way to serve the rich content being published as part of the digital magazine—a companion to the print magazine—to all emailable alumni. It has since evolved into a personalized newsletter that goes beyond magazine content, and creates a custom experience for recipients. The goal of the newsletter is to keep alumni connected to their alma mater, no matter where they are. To find out how to best accomplish this, we've conducted rigorous testing, and have employed tactics such as data-driven content selection, dynamic content, and animation.
From the Judges
Creative approach to content. Clean look with great photo/art selection. Photo "slide" is a cool feature. Interesting titles and teasers. Great data strategy and execution.
