Since its inception as a large animal hospital in 1964, the University of Pennsylvania’s School of Veterinary Medicine’s (Penn Vet) New Bolton Center has been widely recognized as a premier teaching hospital and an innovator in equine health. It holds an international reputation for excellence, particularly for its treatment of complex and emergent cases. The "Exceptional Care" brand campaign reintroduces New Bolton Center’s gold-standard of renowned equine veterinary care - going beyond its distinctive clinical and academic expertise and advanced diagnostic technologies - to instead showcase something even more extraordinary: the sacred bond between horse and human that drives New Bolton Center’s very deep, very personal commitment to delivering the highest level of care across a broad spectrum of equine medicine. Exceptional care. Here, everyone gets it.
From the Judges
Great preparation and methodology, strong outcomes that are based on comparative metrics that include what's expected (increase in website traffic), but also the increase in case loads and revenue. The creative is memorable, emotional, and tailored for a specific audience. Evident that they knew their audience very well and delivered a campaign that would resonate with that specific audience.
