Coming off of the launch of the This Is Our Time fundraising campaign, we knew it was going to be difficult to replicate the previous year’s giving challenge. We wanted to use social media to give the feel that our giving challenges take over campus and is something our alumni and community should be excited about. We ended up settling on 3 pillars for this giving event: a video made 100% in house by our Annual Giving team, rallying our ambassadors to stretch our reach online even further, and "turning the map purple."
From the Judges
The University at Albany had an award-winning submission that should be recognized for its strategy to establish a consistent theme, and execute a social media communications strategy around their 1844 Giving Challenge. Their ability to stay on target and creatively convey how impactful donors to UA were in their social media campaign was excellent.
