While adjusting to the early stages of the COVID-19 pandemic, our digital marketing team sought to engage with our alumni family of Tulanians, in an effort to bring a sense of nostalgia and happiness to our community during a very uncertain time. On May 4, 2020, we created a day-long, organic social media campaign (with no promoted tweets/boosted posts) that served as a digital ode to our home city of New Orleans, Louisiana. With a play on the city’s area code “504,” we coined the day of the campaign, along with the hashtag: #504Day. Our social media channels served as a stage for sharing stories, celebrating city-specific cultural elements, and showcasing regional music that truly resonates with New Orleanians and Tulanians alike, no matter where they are.
From the Judges
#504 Day celebrates Tulane University and its beloved city. We appreciate the branded toolkit to carry the creativity and continuity. This campaign spotlights what alumni love about their alma mater and New Orleans. Featuring live music with a DJ performance was a nice touch. Overall, it is a wonderful way to say thank you to a city that is a vital part of an institution!
