This suite of four admissions publications was created to convey Kenyon’s distinctions and personality to prospective students, helping them answer the questions, “Is Kenyon a good fit for me? Am I a good fit for Kenyon?” The overarching theme of our brand, “Here on purpose,” suggests that Kenyon is an intentional choice for those who value challenging work and self-expression in a small, wide-open space. With these four pieces, we aim to help prospective students see themselves at Kenyon by showing them what our students value and how they think. Because Kenyon students put a great deal of care into how they present their work and ideas, it was important that this suite reflected that spirit with smart, idea-driven, and visually engaging publications.
From the Judges
Kenyon College's publication suite powerfully stands apart from the rest. It's intimate without being pushy or awkward, and still focuses on key points of the Kenyon experience. It may be untraditional, but it's eye catching. And clearly it worked, with a recorded 14% application jump.
