Whether coming to New Mexico from South Carolina or Seoul, when travelers arrive at the Albuquerque International Sunport—a brilliant, visual greeting from the University of New Mexico now welcomes them.
Encased in a custom-built, cherry-red cabinet, LoboVision is a sight to behold. A colossal 86” 4k digital display directly at the exit and entrance of the Albuquerque International Sunport concourse provides a striking mode of content delivery for UNM. The cabinet also features an interchangeable lexan insert (84”x24”) as a more long-term messaging medium for the piece. Working with departments across the university, University Communication & Marketing (UCAM) communicates unique offerings, points of pride, interactive content, and general information through video with visitors to our state, community members, as well as those waiting for their loved ones to arrive.
From the Judges
This is a project that stops and makes you think, “Now why haven’t I thought of an idea like that?” We were so impressed with the team’s ability to think outside current channels, and have the desire to create something of their own. The collaboration involved in getting this idea off the ground is commendable, as we know there were many layers of approvals involved in getting this project off the ground.
