At PLNU, we take pride in being known as a smaller school. Those who know PLNU know that our small class sizes and close community let us offer something bigger: our complete attention to you. Capitalizing on its small class sizes, close sense of community between faculty and peers, and compassionate Christian values, PLNU launched several billboards emphasizing its focus on a bigger purpose despite being a smaller school: the ability to focus entirely on the student.
From the Judges
We were impressed with their ability to pivot strategy mid-campaign, and take an innovative approach to a brand awareness campaign. We noticed an excellent use of resources and effort.
