From the Nominator

On Dec. 1, 2020, the UVic Annual Giving team led the university’s fifth Giving Tuesday campaign to new heights, in a collaborative, primarily online effort that exceeded all goals and expectations. At UVic, we believe that every positive choice is the chance to influence the future, which is why – for us – Giving Tuesday is all about participation. This year’s creative and inclusive campaign challenged UVic alumni, donors, employees, and students to demonstrate their support for the university by giving back and paying it forward in Project Add Sprinkles. 

The campaign focused on a central message that all acts of philanthropy, big or small, add up to make a big difference to our campus, students, and community–much like sprinkles being added to a cookie or a cupcake. In just 24 hours, 4,085 UVic community members answered the call to get involved. From small gifts through on-campus coffee sales, online donations, or playing games and using social media to unlocking funds, they found meaningful ways to participate

Generosity and engagement sprinkled impact across campus, as the worldwide UVic community worked together to raise $148,260 to support more than 20 critically important programs and initiatives ranging from student support, mental health and wellness programs, COVID-19 research and community outreach. 

Like so many other institutions, charities, and events, UVic’s Giving Tuesday was significantly impacted by the COVID-19 pandemic. Despite the challenges associated with transitioning the event online, the committee once again brought the spirit of philanthropy to the UVic community.

From the Judges

Who couldn't love this campaign?! It is an authentic, feel good, and FUN initiative. Very well done!!