The Scholarship and Student Support site was created to promote one of the fundraising priorities of the University of Southern California. In addition, the site is used by chief development officers and their staff to inform donors of initiatives, statistics, student stories, and funding opportunities for student support. Working closely with a volunteer group of representatives from each school and unit's advancement departments, the site was developed internally by the USC Advancement Communications team.
From the Judges
USC’s scholarship giving site made a simple but compelling case for support in a clear and easy-to-scan format. The language is jargon-free, and includes a rarely-seen endowment education page.
