The creative arts depend on human connection. As we entered a national lockdown in March 2020, we needed a way to keep our art forms alive while keeping our community safe.
The answer? Inviting our global community to create and share artistic content on digital platforms, using #SelfIsolationCreation and tagging @trinitylaban.
A nimble response to lockdown, the initiative–which ran from March through August 2020–allowed the conservatoire’s innovative and collaborative spirit to thrive during a period of uncertainty, keeping us creatively connected while at home.
By empowering our community to become effective content creators and brand ambassadors, the campaign meaningfully increased reach and engagement in the digital sphere, and transformed the way we work digitally and share creativity.
From the Judges
Trinity Laban had a special challenge as an arts school, and met the occasion in an effective and impressive way. They worked with their internal and external community and partners to share artistic content on their digital platforms, encouraging others to share it with their networks to increase the reach and impact. The campaign meaningfully increased reach and engagement, and transformed their work permanently—and they did all of this on a very small budget. This can serve as a model for how others can turn “crisis” into “creativity.”
The From My Room Orchestra: Philip Glass 'Company'
