Alumni engagement is foremost about relationships–inspiring loyalty and financial support, building enduring and mutually beneficial partnerships, and constantly striving for sustained and consistent engagement. To succeed and grow, we require a plan focused on regular topical communications.
With an alumni database of more than 130,000 in 140 countries throughout the world, it is important that we keep in touch with communications that are appropriate, relevant, informative, and educational for our Trinity community; it is part of our core communications strategy.
Prior to 2020, we had communicated monthly with our alumni via a standard Mailchimp template, which was produced by the communication team of Trinity Development & Alumni–a communication that achieved open rates of between 7-12%, and click-through rates of 1.8-2.5%. So there was a lot of room for improvement. Launched in December 2019, our first Trinity Alumni News told a much better story of what is happening both within the campus of Trinity but also celebrating alumni successes and achievements from around the Trinity
world.
With the onset of the COVID-19 pandemic, this mode of communication became more important than ever, and we produced a special edition to highlight how Trinity was reacting to our changing lives, and what our
researchers and academics were doing to help combat the virus. Since April 2020, we have remained focused on telling the story of COVID-19 within each edition, whilst also communicating stories about our university, both past and present.
From the Judges
Consistent and cohesive layout, tied with the clean layout make this a strong and dynamic piece. We were impressed with the attention to details that made the digital version complement the print version.
