From the Nominator

Trinity Today is Trinity College Dublin’s annual alumni magazine. It is an essential connection between Trinity

and its graduate population of more than 130,000 alumni worldwide. The main purpose of the magazine is to inform,

inspire, and foster community among alumni, friends, donors, and prospective students of Trinity, and to engage

them in the life of the university. Whether our reader is a recent graduate or a third-generation alumnus, the

magazine is a bridge providing newsworthy content that will elevate pride as a member of the Trinity community

and lead to more engagement with the alumni network and the university.

The 2020 edition marked a distinct change in the history of the publication when the primarily printed magazine

went fully digital. With this new digital-first approach we have created a wholly sustainable publication that truly

captures the DNA of the university. The move to a digital flip book provided scope to showcase interesting and

important content in a creative, dynamic and visually appealing way. We leveraged inventive design elements

and graphics to encourage readers to interact with the magazine at every turn.

We set out to create an inherently interesting and current alumni magazine, with a strong focus on key

individuals, research excellence, college achievements, nostalgia, and affinity. Designed to evoke the spirit of community and intended to stir vital multifaceted alumni conversations and engagement, the magazine strikes the right balance of thought-provoking writing, entertainment, and aesthetics to keep the readers engaged. The magazine encapsulates stories of Trinity’s connected community.

From the Judges

A true game-changing achievement that will give many institutions the opportunity to rethink how a digital magazine can be immersive and interesting for the reader. This digital design is ambitious and forward-looking and, most important, really works! Interactive elements that draw the reader in deeper to explore more and “ ”participate” in celebrations like graduation and walking with students across campus. We love the incorporation of a Zoom background (which a large portion of your alumni also enjoyed downloading and using), which extends the brand and pride of the institution in the lives of alumni. Great work from a small, dedicated team working with a limited budget. Original, beautiful, and useful.