The USC Norris Comprehensive Cancer Center Case for Support is an oversized, four-color brochure that makes a powerful argument for support of the USC Norris Comprehensive Cancer Center today.
From the Judges
Right from the cover, this publication garners immediate attention. We felt the urgency to act. Now. USC achieved its goal to cut through clutter and get to the heart of the messaging for cancer fundraising. It was insightful and inspiring to read how the team was not afraid to revise the publication when they thought it lacked its potential punch. The result is a powerful piece.
