The TCC Communications and Marketing Team began their virtual graduation planning efforts by looking for ways to add a personal touch so that each graduate feels recognized for individual accomplishments. A personalized graduation celebration package was designed and mailed to more than 3,000 graduates. The online Commencement Celebration webpage, with slideshow, flipbook program, video, and message board received high praises from graduates and their families. During commencement weekend the celebration video had more than 1,200 views and 84 hours watch time. TCC also recognized the important role families play in helping get graduates to the finish line, so each family received a personalized letter from the college president. Social media and earned media also played an important role in sharing grads' stories, and sparking excitement for the virtual event. Additionally, TCC used the AI system Merit Pages to send individualized news releases to graduates' hometown newspapers, high schools, and elected officials.
From the Judges
TCC did a wonderful job creating personalized moments for each graduate, and upholding its values by ensuring that the success of their graduates was appreciated and valued.
