Our goal was to create a fun and engaging reminder about handwashing at the start of the fall semester in light of the COVID-19 pandemic. We were thinking SportsCenter-commercial humor, as we wanted to use the Golden Knights mascot, Fear, to spread the message in a non-preachy way. This video was pushed out to students through our social media channels.
From the Judges
We found this sweet piece to be funny and surprising, and loved the clever use of the mascot. Big impact for zero dollars; really hard to believe it was done in-house. All-in-all, a fun piece!
