Website Refresh: UC Davis Communications Guide
Year: 2021
Award Level: Silver
Award Winner(s): University of California, Davis
Award: Circle of Excellence
From the Nominator
The UC Davis institutional brand guide website needed a refresh after a new rebranding campaign launched. The rebranding effort was designed to provide an umbrella brand to help consolidate the disparate brands of UC Davis institutions across the region. To help university communicators better implement the brand across channels, the website was refreshed and rebuilt to better address the specific needs of communication efforts—for example, providing specific examples of (among many others) how to implement graphic design, what tone to strike on social media, and how to follow university writing guidelines.