When considering how to approach the 2020-21 MSU Foundation Annual Report, we looked at how to go beyond the boundaries of a standard publication. This was our first year following a 10-year capital campaign in which the respective annual reports were intentionally consistent in size, style, and theme. Therefore, we made a bold shift to distinguish this piece from the former years. We worked closely with our printer to research new paper styles and create innovative ways for the publication to truly come to life. From animated Bulldogs to hidden messages, we wanted to produce an annual report that would be a keepsake for the recipient, not just a financial document.
From the Judges
With fine design and wonderful content, the images in this piece are so incredible that one could frame the pages as decor. The photography is stunning! It flows well visually, the information is well presented, and demonstrates how much thought went into production. The report represents a creative approach with interactive features in print: bold transition to new decade, exciting design, and compelling graphics. This is a very innovative concept that is really well executed and visually engaging.
