"On June 30, 2021, the Mississippi State University (MSU) baseball team made history by achieving MSU’s first-ever national championship. After setting NCAA records for attendance at home and flooding Omaha with maroon and white for the College World Series, the MSU fan base exploded with pride over this long-awaited accomplishment.
However, even with media exposure worth over $143 million and booming merchandise sales from the championship, there are concerns about future enrollment growth. Mississippi’s population decreased in the 2020 census and fewer students will be graduating from high school in Mississippi than in recent years. This is pushing us to market more competitively to in-state students and expand our reach to out-of-state students.
As a result, we created a commercial that would not only invoke pride in our loyal fan base, but would also appeal to prospective students across the nation. The commercial was well received, with more than 44,000 views on social media. We used our web address as a call to action at the end of the commercial and we gained over 565,750 new users on our website during the fall of 2021."
From the Judges
Creative, interesting, clear goals, and good results. We liked how they tied in the National Championship, but also showed how all of their academics are "champions," too.
Mississippi State University 2021 National Commercial
