"All Day Hall Day is 24 hours of celebrating and supporting Calvert Hall College High School. This day of giving is in honor of the Christian Brothers' founder, St. John Baptist de La Salle. The Calvert Hall Advancement Team is on-campus for 24 straight hours generating and executing in-person and virtual events.
In 2021, the team executed nine virtual events and four in-person events. Calvert Hall was limited in the number of in-person of events that could be hosted on-campus given local and state COVID restrictions. The day of giving relied on print, social media, and word-of-mouth marketing.
In its sixth year of existence, the event raised $460,194.72 in 24 hours. This is an increase of 411% since Year 1, 278% since Year 2, 155% since Year 3, 84% since Year 4, and 46% increase since Year 5. 2021 was also a record-shattering donor participation year with 1,594 individuals supporting Calvert Hall. The average donation amount was $288.70 and the giving day website saw traffic from 9,096 unique users."
From the Judges
Great return on investment and dynamic use of creative content. Good use of video to build up the campaign. Like the way they focus giving and engagement in 24 hours to drive participation and excitement.
