"In 2021, Portland State University crossed the finish line on its first-ever comprehensive fundraising campaign--a $300 million initiative to support students, faculty, programs, and campus. The completion of this significant milestone in the midst of COVID-19, when so many of our stewardship and outreach programs were being reimagined, presented a creative opportunity for us to reimagine our annual report to inspire confidence and pride, while being savvy with budget limitations.
Seizing the challenge, the PSU Foundation creative team began conceptualizing an impact report that would leverage existing content in a fresh way directly tied to the impact of giving. A play on the campaign's title "Let Knowledge Serve," the creative concept pulls the reader through all the ways that you let resilience rule, you let faculty lead, etc. The result is a light, bright publication that captures the joy and growth of our university over the last decade."
From the Judges
This is a great example of how donor publications should be done. Overall, the use of color throughout is very appealing to the eye. The copy is easy to read and digest in this short form. A really great publication overall.
