From the Nominator

"This is College in 90 Seconds captures the excitement of college life in less than two minutes and served as our big welcome weekend video, giving new Bruins a glimpse into the next four years of their college experience. After a year of lockdowns and isolation, we wanted to start off with something loud, eye-catching, and irresistibly attention-grabbing. 

With short-form content exploding on different social media platforms, we wanted to make sure this video held the viewer’s attention. Our video producer and director of undergraduate marketing content teamed up to truly discover and visualize the story. Many coffees and countless hours later, we created a video students could see themselves in and get hyped about. After all, this is college we’re talking about! The video was heavily influenced by popular commercials created by major brands over the past few years utilizing kinetic typography. If it worked for them, why not us? A combination of simple but effective words and past campus footage was used to bring our vision to life.  

When we dropped it off on the first day of move-in, the football stadium full of freshmen blew up! And the results speak for themselves: within the first 48 hours of being public, we'd garnered more than 17,000 views on Instagram and Facebook. Since then, between YouTube, Instagram, and Facebook, we've received more than 62,000 views! It is videos like this that remind us why we love university marketing so much: aspiration, collaboration, celebration! Anyone else want to re-apply to college?"

From the Judges

Great video, reflected in great metrics. The timing, transitions, copy, and audio combined to make an creative piece of content that reflected the diversity of the campus.