The "Forever OHIO Graffiti Wall Takeover" and resulting environmental graphics introduced the Ohio University community to the launch of the "Forever OHIO" brand platform. The "Forever OHIO Takeover" was a one-day painting event open to the community and held in January 2021. The event was arranged by the Art Director of the Ohio Today alumni magazine as a vehicle to introduce the publication's alumni audience to the “Forever OHIO” brand using a landmark that alums and students alike connect with. In addition, the takeover was an opportunity to create a community art experience that resulted in not only temporary environmental graphics on the iconic landmark, but also served as a welcome to students as they returned to campus, many for the first time since the COVID-19 pandemic began.
From the Judges
The "Forever OHIO" graffiti wall is a fun and inviting introduction to the new brand platform. The illustrations bring lovely color and the right amount of whimsy. Involving the community was a solid decision that helped convey a genuine expression. Incorporating the graffiti wall into the magazine sticker insert was a nice touch.
