As the premier publication for the Division of Advancement at The University of Alabama, The Giving Effect illustrates the impact of philanthropy at UA through a collection of human interest stories related to major gifts within a calendar year. By featuring a diverse range of donors, scholarship recipients, and fundraising campaigns, we provide a glimpse into what lies at the heart of this institution: long-lasting relationships with our alumni and friends, stronger connections with our communities, and real-world experiences for our students. In 2020, this publication was mailed directly to a donor audience of more than 8,500.
From the Judges
Beautifully designed, filled with well-written, compelling content, high-quality photos, and of digestible length, this is an impressive and distinguished presentation of donor impact that highlights key stakeholders and their interesting stories. The layout is sleek, the writing is solid, the images are high quality, and the consistent branding of "ONE" was really well done. Overall, this is a beautiful piece!
