With many high school juniors missing out on the critical experience of touring college campuses due to COVID-19, Point Loma Nazarene University's (PLNU) undergraduate admissions team wanted to reach out to these students directly by sending them a personalized recruitment package. This package was targeted specifically to 17-year-olds and their families, many of whom hadn’t heard of PLNU. It consisted of a photo-heavy brochure and postcards highlighting PLNU’s campus, program offerings, faculty and staff mentorship, co-curricular and professional opportunities, financial aid info, and the perks of living in San Diego, along with a complimentary branded fanny pack to help them eventually explore in person.
From the Judges
Feels very Southern California. The packaging and cover of the brochure are the best-designed parts. Nice ROI.
