"The All Saints’ Fund, our annual giving program, helps cover costs above tuition to enhance the effectiveness of teaching, learning, and well-being at the school. The fund is the school’s most important fundraiser each year.
The focus of this year’s campaign was an increased emphasis on tangible items paid for by the All Saints’ Fund, so that the safety and effectiveness of in-person school attendance could be more fully ensured. Our key point was, “In a normal year, but even more so in an unprecedented year, we see the power of the All Saints’ Fund throughout our school. Faculty and administration were determined to create a reentry plan for the fall that allowed students to return to campus in the safest conditions possible. This required, and will continue to require, resources made possible by the All Saints’ Fund.”
The message was simple, but it got the point across during a stressful and confusing time. We met with our parent committee more often than in prior years because we wanted to gauge the comfort levels of the parent population."
From the Judges
The judges appreciated the creativity of this campaign and the return on investment that it achieved. Their strategy plan was also strong and detailed.
